Microsoft Announces Unique Email Ids for Every Indian

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Microsoft Corp. has announced unique email ids for every kind of Indian powered by Windows Live Hotmail beginning with www.lokhandwalarocks.com. Users in India can now chose any email id they want through a feature called custom domains. This initiative is being flagged off by unveiling an email id for the residents of Lokhandwala in Andheri, Mumbai called www.lokhandwalarocks.com. This is Microsoft’s first step towards customizing email for consumers in India. “Email needs to connect with the user in a deeper way and this will be possible with custom domain ids powered by Windows Live Hotmail. MSN India believes that there is a need to move email from just a being a service to becoming an extension of a consumer’s personality and identity. We aim to deliver an email id for every kind of Indian which truly reflects their identity and personality. This is our way of offering more from one’s email,” said Jaspreet Bindra, Country Head, MSN India and Windows Live. “With this service advertisers can now look to reach out to specific user segments whose interests and personalities align with their brands. This initiative even offers advertisers the opportunity to create a custom id for their own brand loyalists,” said Rajnish Head of Digital Marketing Revenue and Strategic Business, MSN India. Windows Live Hotmail is the next generation MSN Hotmail providing a faster, safer and more powerful online communication experience than before. Windows Live Hotmail is designed so people can get their email any time, and any where in the way they want, via the Web, mobile phone or desktop. Windows Live Hotmail will offer users more ways to stay in touch with all the people you care about, plus powerful protection features. It is also integrated with other Windows Live services such as Windows Live Messenger and Windows Live Spaces to deliver a seamless integrated communication experience for users.
Submitted by Saima

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